For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.
Here are 7 good reasons why you need a translated website today rather than later:
1. Swing Away from English Internet Users
The internet was an English speaker’s invention and as a result was dominated by English sites and users. However, with internet access becoming more readily available from New Zealand to Africa to Alaska, English speakers will soon become the minority internet user.
2. Cost Effective Marketing Tool
Having a multilingual site enables you to communicate to a whole new international market, which will undeniably create a wider awareness of your brand, service or product.
3. New Customers
For non-English speaking users looking for your product or service, your multilingual site will automatically capture their attention.
With every language added to a website there is the potential to increase your sales by 100%.
For many there is still an issue of trust when it comes to buying over the internet, especially if it’s in a language they aren’t confident in. By offering a language alternative you allow the customers to feel more at ease.
6. Culturally Sensitive
A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language.
That little extra effort shows you have thought and cared enough about you customers to offer the website in their language.
‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.’ Nelson Mandela