Is Africa the next big market for translation

Is Africa the next big market for translation

When one thinks of diversity, Africa may not come to mind, but in fact, it is linguistically a very diverse continent with between 1,500 and 3,000 spoken languages.

There are at least 75 languages in Africa which have more than one million speakers to their name. The rest are spoken by populations ranging from a few hundred to several hundred thousand speakers.

There are four main language groupings in Africa, including Niger-Congo, Afro-Asiatic, Nilo-Saharan and Khoisan, in addition to languages from the Indo-European and Austronesian families.

Economists estimate that two-thirds of the fastest rising economies located in this continent, and that of middle-class households will increase by half by 2020. The world will see more businesses wanting to access the growing markets in Africa. This in turn means that English and French now just aren’t going to cut it.

Enter the need for translation services, which, along with their localization and interpreting services, will help companies appeal to a wide audience. Addressing new markets is always a big challenge, especially for smaller companies, so having a good plan with trustworthy and accurate translation services is essential to success.