Search Engine Optimization (SEO) is the visibility of a webpage in a search engine’s unpaid results. The higher you show up on the results page, the more visits your site receives.
SEO is one of the most important aspects of marketing for big and small businesses. But this can be a costly expense for a small business as they are competing against large companies with much bigger advertising budgets.
We have put together a list of some of the challenges that small businesses face:-
- Change. Showing up on a search engines first page doesn’t happen overnight.
- Keywords. We all want to optimise the main keywords and phrases that are commonly used by your audience, but this takes some effort to accomplish.
- Content. One of the hardest parts to SEO is content. Content needs to be original, interesting and factual.
- Originality. Keeping your content up to date, and constantly adding information such as articles or blogs, is highly effective in getting search engine robots to visit your site more often.
Some SEO tips that we have uncovered:-
- You text must contain a link somewhere for the robots to follow.
- Have good well written and unique content.
- Have quality backlinks; don’t just link to every page.
- Focus on keywords in your titles on every page. Unless you are a well-known name, it’s very unlikely someone will type in your exact name.
- Focus on search phrases as opposed to single words.
- Original and unique content, repeated words will work against you.
- Make sure your site is user friendly.
Some terminology explained:-
- Backlink. Refers to the number of webpages, within search engines, that have a link to your site.
- Spiders / Robots. These are programs that search engines use to start on a webpage and follow all the links and the links from those links, eventually creating a large database containing all those webpages.
Simply put, SEO helps bring brand awareness to your company and a flexible marketing strategy. All of these benefits take time and dedication.
The Translation Workbench aims to be ranked ‘first page’ by search engines but we hope to rank even higher with our current clients; by offering efficient and professional service.
‘The Best Place to Hide a Dead Body is Page Two of Google.’ Chad Pollitt